Staging Statistics

According to a 2007 Home Gains National Survey, home sellers received a 319% - 578% return on investment from improvements that focused on cleaning and decluttering, lightening and brightening, landscaping and actual home staging.

Based on a study by Stagedhomes.com, staged homes spent 80% less time on the market than unstaged homes. Staged homes sold on an average of 35 days versus 175 days for unstaged homes. This study was conducted from June 2007 through November 2008 on over 885 homes with 52% of the homes being vacant and 48% being occupied.

The following results are according to a survey by the Real Estate Staging Association(RESA) conducted from January 2007 through February 2008:

• Vacant homes that had been on the market for 120 days sold in an average of 6 days once staged, and vacant homes that were staged prior to listing sold in an average of 40 days.
• Occupied homes that had been on the market for 102 days sold in an average of 45 days once staged, and occupied homes that were staged prior to listing sold in an average of 38 days.

Frequently Asked Questions for Homeowners, Realtors® and Builders

What is staging?

• A service performed by a trained professional to help your home sell faster and for more money!
• A service that will ensure your home appeals emotionally and visually to the largest pool of buyers!

Why stage a home? Staged homes:

• Sell 50% faster than non-staged homes!
• Realize a selling price of 2-10% greater than a non-staged home!
• Secure the equity in a home with a quick sale!
• Create more showings, more traffic, more offers!
• Eliminate price reductions.
• Mean less time on the market, lower advertising cost!
• Create an advantage over competing homes in the same price range.
• Ease the stress, time and planning of doing it yourself!
• Are Affordable!
• Bottom Line: More money in your pocket and less time on the market!

Realtors and Builders hire a Staging Professional for these additional advantages:

• It’s an added benefit service they can offer their clients.
• It builds a reputation for showing the best houses quickly and without price reductions.
• It helps to retain a great working relationship with their client.
• Satisfied clients lead to an impressive reputation and greater referrals.
• Builders obtain their initial investment and gain a quicker profit.
• An empty home that has been staged allows a potential buyer to see the function of each room and helps them to picture themselves living comfortably in the home.

Why stage a home if it will sell eventually?

• More time on the market means more costs for you!
• Not all homes sell!
• The longer a home is on the market, the greater chance of having to reduce the asking price or take it off of the market entirely!

When should a home be staged?

• Ideally, prior to listing so it can be presented at its best the first time around.
• After they have been on the market without having sold.
• Whichever the case, the results can be dramatic!

What is the difference between redecorating and staging?

• Decorating and design concentrate on personalizing a space.
• Staging is used to depersonalize a home so that is appeals to a wide range of potential buyers.

What about the costs of staging a home?

• CERTAINLY LESS MONEY THAN HAVING TO REDUCE YOUR ASKING PRICE!
• The staging process begins with a comprehensive staging report that is used to determine and prioritize a home’s particular needs and maximize the home's potential.
• Staging costs are returned back in your pocket once your home is sold.
• A home is staged according to tasks at hand, time frame, and most important, budget!
• Most homes can be staged rather inexpensively.

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